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From America's #1 Trusted Detergent Brand* *Tide is Consumers' #1 Trusted laundry detergent brand in Readers Digest surveyBuilt-in pre-treaters to remove even the toughest stainsWith a more concentrated formula, you get more cleaning agents and less water in every drop. *vs. previous formulaMeasure with cap. For medium loads, fill to bar 1. For large loads, fill to bar 3. For HE full loads, fill to bar 5. Add clothes, pour into dispenser, start washerHelps tackle tough set-in odors and leaves clothes smelling freshTide Ultra Oxi Liquid Laundry Detergent - 94 Loads, 132 fl oz - HE Compatible